The coalition known as the National Council of Women’s Organizations no longer exists today, but the history and the lessons learned from the NCWO’s activism remain as important as ever—perhaps even more so in this age of Trump. Laura Woliver spent fifteen years doing fieldwork and conducting research and interviews to understand how the NCWO coalition group functioned. The result is her impressive study, Push Back, Move Forward.

Woliver explores the foundational work of the NCWO and member groups to promote women’s economic security, citizen status, and political rights. She investigates women’s access to previously “male only” organizations, such as private clubs; the increase in voter participation generated by measures such as early voting; advocacy campaigns for such benefit programs as Social Security and the Affordable Care Act; and global human and women’s rights activism. In addition, she examines the accomplishments of women of color, both alongside and within the NCWO, who orient their politics toward achieving justice and attaining rights.  

Push Back, Move Forward artfully documents this important group’s activities while also gleaning larger lessons about coalition organizations.

In this lively critical analysis, Diane Barthel reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. Focusing mainly on ads for beauty products directed at women, she demonstrates how stereotypical gender identities are emphasized and how advertising itself creates a gendered relationship with the consumer. She explores psychological, sociological, and cultural messages in advertising to show how Putting on Appearances is anything but a purely personal matter, and how the social realities in which we are forced to live are conditioned by the personal appearances we choose to create.

Most advertisements are not sexually obvious, but rely instead on sexual story-telling in which seduction, deception, and passion are portrayed as acceptable means for achieving selfhood. Advertisements that proclaim, "Now is the time to paint your knees" speak with one form of authority: those that present the voice of the all-knowing scientist or the nurturing mother rely on others. Celebrities figure as professional beauties and wise older sisters, sharing their secrets with the consumer. "The Gentle Treatment Great Model Search Made Me a Star. Now it’s your turn."

Inseparable from the clothes we wear and the products we use are our ideas and fantasies about our bodies. Beauty products present beauty rituals as transcendent occasions, and diet products call up religious imagery of guilt and salvation. The body itself is to be anxiously manipulated and systematically worked over until the consumer "turns her body into...an advertisement for herself, a complicated sign to be read and admired."